The whole of humanity has been taken over by the digital world. Be it mobile or web applications, social media, websites or cloud networking…our daily routine has been occupied by virtual space.
The older mediums are also updating themselves & trying to be up in the race. The structure & format of the content among these digital tools has also changed their course.
The late nineties were already witnessing the magic of Cinema, radio, newspapers etc. Then came Mackintosh, its smart successors & later a wide range of personal computers that became part of human life over the years. The processing & appearance of content also changed with their advent. Because many formats of content could be processed & consumed through them. So the content became more specific.
As we were settling down with the computers the smaller, convergent tool of communication & content consumption named mobile phone & later smartphone entered our space. This buddy was much faster than its peer tools in terms of processing & evolution. So the pallet of content in this one is also seamless. It's like Alladin’s lamp - containing a mystical jinn inside who fulfils all your wishes (virtually). from smaller to taller & younger to older everybody is in awe of the magic lamp & today human life at large surely revolves around it very much. Because the aura of content in it is engrossing, way smarter, faster more interactive & customised.
The effect of smartphones & multiformat content consumption is such that It's keenly influenced the making & breaking of our decisions, relationships & routines & much more as a person. It's quite evident that our brain cells are also projecting thoughts based on it.
Actually…digital dreams!
By
Swapnil.7