The PR Times - billion dollar 'PR'

“If I was down to my last dollar, I'd spend it on public relations” Bill Gates. 24-Feb-2020.

 

Amazing and inspiring words from the world’s top Billionaire, Bill Gates. Just think, his company is highly in advertisements, regular promotions & marketing their exclusive range of products & services, but still he expressed the necessity of Public Relations for a brand.

 

 

As many as the media houses, their changing trends, competitions & transformations with innovative technologies in this communication world, PR – Public Relations is still here. Steady & Persistent. Yes, definitely somehow Public Relations services took a new avatar & they are efficient enough to grab the promising communication to have authentic PR with targeted audiences through specific & strategic approaches.

 

The most important angle to be considered is certain changes in public behaviour patterns due to technological impact on their lifestyle, including various age and gender responses, compatibility & comfort of the high-tech gazettes. Challenges do not end here because after print media, electronic media, one of the dominating players is striving relentlessly to match up to the Internet & Social Media space with their active presence with technological upgrades to keep masses online with attractive, trendy communicative & interactive interfaces.

 

Really here to communicate one’s Brand, Products, and Services & create Self hype among the scrambled media pallets, catchy promotional practices, master more marketing & most important uninterrupted flow of advertisements…many more & more … and more. But Sure, all the above what, where, when, how (EVER) Media to be utilised keenly to communicate you, your brand, product, services & not only one way but with the responses & inputs from the targeted audiences would be possible in real & virtual only with Public Relations, with all new updated & promising Digital PR services, yes, the Billion-dollar PR.

And here starts The PR Times.

 

 

Ambassador was never Present, but his presence was never Absent.

One who owns any Business/Social-Activity then probably/default he/she wants to positively represent the Company, Products & Services to be admired by the masses & get associated with that Brand and wish to be marked as the best Brand. Now who will be taking that brand ahead & How?

 

BRAND Ambassador is the only terminology, identity will be the answer for every one of us. Who is the BRAND Ambassador? What is a BRAND Ambassador? Why BRAND Ambassador?Here are very easy answers to all the above & sort the queries… but it is too hard to understand & highly tricky and always a risky phenomenon to select/represent any Brand by a totally different personality/identity that is not at all a part of your business, product or services and yes, it is.

 

All the way now you are presenting a third-party face to associate with your Brand for expecting values, willing acceptance and mostly getting admired & remembered always.Face value, morals & the background of that person/identity always get carried with him and with (forcefully) default your Brand gets into his aura too. The industry and the society are the key areas going to get affected always long lastingly on the note of “first impression ….” through your selection.

 

The selection of a BRAND Ambassador is one of the most highly important decisions towards your Brand presentation. Who are the target audience, geographic & demographic marketing and selling activities, your growth & brand values are going to be impressive? Even if you have been running the business successfully for a certain period of years OR from the start of business, whoever will be the Brand Ambassador is going to make/create a long-lasting impact on your Business Growth story.

 

Be aware & keep yourself alert and smart while going with the BRAND Ambassador. Asking your hard-earned business baby to hold a finger to walk with a personality/identity from here onwards for growth will be one of the best decisions as a business development activity. You are the best person to Run your business but a BRAND ambassador is the Best person to Present it.

 

Yes, here the Brand times start.

 

 

A well-known to be employed by any Business to promote the leading product or service of the company and represent its Brand. To amplify the designed Brand strategy with the desired Public Relations to achieve & boost communication & sales. Spreading awareness and getting word of mouth and positive attention to the business to create a strong brand, public relations & brand ambassador is hand in hand to hold the customer in hand.

 

A celebrity creates/presents the values of the Brand. They provide the human aspect of your business. The product & services have their own values to be spread to value the customers. Everyone always looks for the best value for their purchase. To represent the best values to their needs, a brand ambassador would be the best way to recall the values. Provision of the human aspect and awareness of the best quality & utility of the product & services is a must. Customers always look for the same, and almost every Brand Ambassador represents the desired emotional expectations through his/her presentation.

 

Developing fair Communication & strong relation with products & Services is always important. It tends to build a Brand. Along with marketing tactics, the impact of public relations plays a vital role to spread good communication to the Brand. A brand ambassador is the key to developing it. It helps to develop trust with the presentation of the Brand ambassador as his /her own market stake & public relations to also get an advantage from it. Promotional strategies with positive light by a brand ambassador of the product & services help to build trust with your audience of potential customers. Their job is to turn people who are looking at your brand into customers & ultimately, they help to bring consumers closer to your business.

 

This relationship (Brand Ambassador & public) is the start of attracting customers to the brand. And converting a customer into a consumer is highly appreciable due respect to for communications developed through public relations. Traditionally brand ambassadors are the face of your brand & additionally, they give your brand a level of trustworthiness too. Brand ambassadors work to make your company more visible. The visibility then leads to the desired market to be achieved.

 

Timely Communication of products & services, Brand & Public and brand ambassadors should be able to market your brand and talk about it successfully. Additionally, from time to time they need to be on board with your key messages and ensure the right information about your brand is getting out.

 

The presenting Brand ambassador always empowers PR for your brand.

 

 

It is good to know…. who will be your Social Media Brand Ambassador? When, where & how will be your social media Brand Ambassador? Firstly, do you need a Brand Ambassador for social media? What role will he/she will play & perform on your social media? How will you differentiate/define the influencer & social media brand ambassador? Do you need a famous face, personality, subject expertise or an influencer?

 

Social Media & Brand Ambassador – primarily the thought & this combination is something suited to your marketing / promotional mindset for your social media activities carried. Now a little more in detail, here some very light questions arise, How, who & when & where (on what social media channel)? How it will suit different social media channels & how it will perform? Will one identity carry & communicate your brand on every (different) social media? How does that social media community accept & respond to your social media campaigns with your social media Brand Ambassador?

 

Though there are different cultures & very different communications carried by every social media channel and most importantly there are very different cultured communities communicating on different social media. They have created a very diversified community for their specific communications. The social media brand ambassador has to perform Community-based communications practices & tactics and it must be happily adopted & well performed. The promotion of a brand always seeks the attractions of customers. Every communication has to be its own strategy for the community available on every social media according to their responses and communications towards your brand with your Social Media Brand Ambassador. All the way someone who can catch the attraction & carry your brand smoothly with positive communication on every social media channel. This might be challenging to perform the same.

 

It is very important to understand what the communications carried & what sort of the community is available on what social media and then who will be the best communicator for your brand. Appointing a brand ambassador may be the easiest part but must help to spread the word about your company by posting about it on social media and promoting your brand or products and surely also have to create awareness and drive traffic to your business website and other digital platforms.

 

Your Social media brand ambassador should be digitally an enthusiastic person who has a lot of experience with social media and is well cultured to Empower the communication with the community available to Brand your Brand.

 

 

Due respect to the drastic changes in customer behaviour and varying trends of marketing & sales tactics/parameters in every business is a real challenge to hold the attraction to your business identity and sustain the existing customers & in the pipeline too. Communicating business ideas to achieve the target customers through public relations is the need of an hour now. It is the best practice to appoint a PR Agency for any Business from day one. Just to build a brand from the business idea to the end solutions.

 

Communication is the only key to getting your customer in your pocket and holding that trust. Custom and communicative communication is a must to frame a two-way relationship between you both. This would have to be established from the start of any business. The expectation of long-lasting established relations with your target audiences is the key to building a trustworthy Brand. Along with the best marketing & sales practices of your existing agencies, PR Agency will be the icing on the cake. Spreading word of mouth and establishing communication among the masses will be the sole/core part of public relations services and it will be played in the best way by PR Agency only.

 

Selection of a good PR agency is always a great decision towards Brand Building. Selected public relation agencies must into Press conferences, Media releases, Media tours, Media Management & media planning. Always who has the core competency of the 4-Cs; Content, Communications, Creativity & Community development. Your public relation agency must have good repo & relations with all media houses & persons. It should be competent enough to develop custom & creative communications and get produced mostly under a roof only.

 

Media planning and respective releases to get more media mileage by selecting & utilising multiple media at the same time. Every communication has its value for the customers and that has to be spread properly rather keenly. Media houses are the key role players to establish your brand communication but always remember, your PR Agency only can do that very well.

 

To empower your public relations your PR time starts with appointing the PR Agency from the day-1 of your business idea.

 

 

It is good to know…. who will be your Social Media Brand Ambassador? When, where & how will be your social media Brand Ambassador? Firstly, do you need a Brand Ambassador for social media? What role will he/she will play & perform on your social media? How will you differentiate/define the influencer & social media brand ambassador? Do you need a famous face, personality, subject expertise or an influencer?

 

Social Media & Brand Ambassador – primarily the thought & this combination is something suited to your marketing / promotional mindset for your social media activities carried. Now a little more in detail, here some very light questions arise, How, who & when & where (on what social media channel)? How it will suit different social media channels & how it will perform? Will one identity carry & communicate your brand on every (different) social media? How does that social media community accept & respond to your social media campaigns with your social media Brand Ambassador?

 

Though there are different cultures & very different communications carried by every social media channel and most importantly there are very different cultured communities communicating on different social media. They have created a very diversified community for their specific communications. The social media brand ambassador has to perform Community-based communications practices & tactics and it must be happily adopted & well performed. The promotion of a brand always seeks the attractions of customers. Every communication has to be its own strategy for the community available on every social media according to their responses and communications towards your brand with your Social Media Brand Ambassador. All the way someone who can catch the attraction & carry your brand smoothly with positive communication on every social media channel. This might be challenging to perform the same.

 

It is very important to understand what the communications carried & what sort of the community is available on what social media and then who will be the best communicator for your brand. Appointing a brand ambassador may be the easiest part but must help to spread the word about your company by posting about it on social media and promoting your brand or products and surely also have to create awareness and drive traffic to your business website and other digital platforms.

 

Your Social media brand ambassador should be digitally an enthusiastic person who has a lot of experience with social media and is well cultured to Empower the communication with the community available to Brand your Brand.

 

 

Initiating Public relations will be a great decision towards your Brand Building. There are multiple PR services towards your Brand Building to be utilised in multiple ways. Every PR service has its own reach and best utility. The selection of that particular service will play a major role in Brand Building. Most importantly in what way & what impression to be created, will be the key factor before going for PR Services.

 

Adoption of PR Services with a PR Agency or Public Relations company will be a good start. Overall, every PR service will be highly supportive towards Brand Building. Among all the services, the best service to be started with and how the other services to be utilised timely in regular intervals to get more reach and response will be the PR Services provider expertise and be selective with that while going for PR Services.

 

Majorly Press Conferences, Press (Media) releases, and Media (News) tracking are basic services known to everyone. If we list some of the key services not going into detail, Press Conferences, Press Release, Media Management, Media Tours, Media Forums, Media Interviews & Articles (Advertorials) & most important Crises Management are the basic services known and adopted by major clientele not so regular but in some intervals as per their need. Almost all of these services are representing the PR domain.

 

PR services are the services going to communicate your brand exactly as per your wish & get pursued by the customers. Always the very thin transparent & thin hairline between the media houses and you. As PR services are to be utilized for your brand building, to implement these services needs a major support of mediums (media houses, communities etc.) is a highly crucial part of the result of the particular PR service.Always get basic details of the PR services and its flowchart for the long-lasting brand Building.

 

Empowering brand-building activities through PR Services.